Based on surveys commissioned by the American Massage Therapy Association (AMTA), CARAVAN Opinion Research Corporation International found:
- Americans using massage for relaxation is declining; more clients are using Clinical Massage & Bodywork for health reasons—90% of individuals surveyed perceive massage as effective in reducing pain, up from 86% in 2010. This increase may be due to the increasing number of people who consult doctors and health professionals about massage therapy.
- Massage & Bodywork services in clients’ homes /business / corporate settings increased to 50% over 39% in 2010. It’s a great option for older clients with limited mobility dealing with chronic, debilitating illness, and pregnant clients nearing their due date. It also appeals to business people with hectic schedules who find it difficult to find the time for massage & bodywork.
The survey has a confidence level of plus or minus three percent.
The AMTA is a professional association of more than 56,000 members, providing information about massage therapy to the public, working to improve the professional climate for therapists, in addition to helping consumers and healthcare professionals locate massage therapists nationwide through AMTA’s Find a Massage Therapist free national locator service available at www.findamassagetherapist.org.
I still do several on-site sessions every year, at special mobile fees, for clients living within a fifty mile radius including:
- Corporate wellness programs – for busy executives
- Client homes –for the immobile / elderly, and for convenience
- Private offices – to save client travel time
- Hotels – for business travelers
- Wellness fairs and events – introduces benefits of bodywork to new clients with 10-15 minute mobile chair massage.